Nigel – Glad you can make it to the Copia event. I hear you about how different media is today than it was a decade or two ago.
There is, in fact, a lot of tech money in both new media and traditional media – and a website like JancisRobinson.com would, in today’s media landscape, be considered traditional media. Jancis is still at the helm, with Tara Q. Thomas at her side managing all the editorial. I know both Jancis and Tara well, and can speak to their integrity as journalists, though, really, no one needs to.
Are they elitist? Not in my perception. They may be strict about their reporting ethics, and demand the same of their team and contributors. But if you want an elitist publication, you would have to look elsewhere.
Meanwhile, we are fortunate to have investors who are financing major upgrades to the technology that supports our reporting – without, in any way, getting involved in that reporting. This is crucial in today’s media market. In the coming months, I hope you will find our vast trove of reporting and wine data more readily accessible through significant upgrades in search and presentation.
Yes, you are right, our 25th Anniversary Dinner in San Francisco is not an occasion everyone will be able to afford. We are planning three anniversary celebrations, and two of them are significantly more affordable – one in Napa, as you have found; another, to be announced, in London.
Had we organized this 25th Anniversary Dinner 50 years ago, when Jancis got her start, the equivalent wines to those we are pouring would be significantly more affordable. I recall, when I first got into this business more than 40 years ago, I was able to buy Roumier Chambolle Musigny for $25 a bottle on release. Yes, $25 in 1980s money, equivalent, according to Google’s Gemini, to $98 today. Roumier Chambolle is now $390 on release, not $98. A 25-year-old bottle of Cheval Blanc and a 50-year-old bottle of Yquem would cost a fraction of what they sell for today. The fine wine market has changed as much as media.
So, if we set out to celebrate the remarkable career of the woman we consider the greatest wine writer of our times, would you have us do so with lesser wines?
—Josh Greene (the guy organizing the events at The Morris and Copia)